Table Of Content
A simple design trick to make your white paper more engaging is to use the right background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. If your goal with white papers is to promote your services and generate leads, your message needs to be memorable. Incorporating visuals resembling your target audience is one way to do so. To add an element of enjoyment to the process, you can explore our collection of white paper templates that offer captivating and informative formats for narrating your story.
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Vary your page layouts to keep readers engaged
Using white papers as lead magnets, solving a problem or educating your audience is a great way to improve your marketing efforts while building authority in your niche. While white papers generally range from 6 to 12 pages, the ideal length can vary based on the complexity of the topic and the preferences of your target audience. Prioritize depth of analysis and clarity communication over strict adherence to a specific page count.
Skimmable Format
Using a photo on the cover also tells the reader what they can expect to find within the pages. Try highlighting a few key takeaways that will get them excited about reading your white paper. This is a perfect case of a business using white papers to demonstrate its expertise and establish itself as the thought leader in the industry.
Add data visualizations to your white papers
Do you have models you can hold up for the team to emulate — or avoid? They should both be consistent with your b2b branding and appropriate for the type of content you are producing. Now that you’ve spent all of this time developing a best-in-class white paper, it’s time to get your full investment of your hard work. Design elements will not only help break up the copy, but also reinforce key takeaways you want to impress upon readers. Readers expect more from white papers, whether deeper insights or thought leadership they can’t find anywhere else.
“The Ultimate Guide to Email Marketing” by AWeber
Prompt them to schedule a consultation, sign up for a newsletter, buy a product, or check out a resource. Whatever your paper hints at, this is the moment to bring it to the surface to make it easy for your reader to try. For example, if you’re a software company specializing in data analytics, you can create a white paper discussing the latest trends and best practices in the industry. By referencing your data, you demonstrate that you have unique and valuable knowledge from the field. Not all readers will have the time or patience to read through your entire white paper.
Design from one of our white-paper templates
Call out the key problem, main takeaways, and a teaser of the solution. An eye-catching cover image can also help hook readers and set your white paper apart. To start writing a white paper, you must choose a topic, conduct or gather relevant research samples and draft an outline. From there, start working on each section by writing the content and brainstorming ways to visualize the data. Use visuals from inside your white paper to promote the content, and create iPad mockups with your cover page inside it.
Make sure people can scan your content
If you’re not confident in your design skills, stick to what the template offers or use the Visme AI Image Generator. In the prompt window, share the topic of your white paper and the message you’re sharing. Mention the colors that are prominent in your design to get better results from the generator.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice. While a white paper and case study are great for B2B marketing, they serve two very different purposes. Because the template is so easy to customize, you can use it to explore a wide array of issues.
Create Your Own White Paper Template
Use a skimmable format to make it easier to navigate and digest, no matter who your reader is. A table of contents makes it easy for readers to navigate through the document and allows them to jump quickly to sections of interest. A white paper presents information, research, or findings on a specific topic comprehensively and authoritatively. It presents research findings, incorporates expert opinions, and offers evidence-based recommendations. White papers are written in a clear, authoritative, and unbiased tone to establish the writer’s knowledge as respectable.
The introduction should explain the purpose of the white paper and why the reader should care. It should be interesting (and informative) enough to hook the reader right away and keep them reading. Plus, it’s always good to be mindful of your audience’s time when creating any type of content.
Design and Manufacturing Services Solution Brief - White Paper - All About Circuits
Design and Manufacturing Services Solution Brief - White Paper.
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If you want to go the classic route, simply download the white paper as a PDF and send it to your readers in an email or a zipped file. Even though this is the general way of sharing a white paper, it’s not the most impressive or memorable. Offering your white paper in exchange for an email sign-up is just one of the ways you can use it for marketing purposes and for generating leads. A white paper’s purpose is to give your business credibility and good standing in your niche.
They act as visual aids to showcase key statistics and changes as it relates to the IT sector. A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand. Your white paper isn’t the latest installment of Stranger Things, so it’s unlikely that every reader is going to sit down and read it cover to cover. In fact, there’s a good chance they’re going to want to skip ahead to specific sections that interest them. Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.
However, there are a few differences between the two, and it’s important to know which one is best for your needs. In our digital age, it’s important to know the best ways to reach your target audience and boost your... Here, you have an infographic acting as a checklist to help the reader quickly assess their understanding.
These documents present the company’s philosophy to customers and establish authority and expertise on a particular problem and solution. Once you’ve finished your free white paper design, it’s incredibly easy to share it with your audience. Download as a PDF for printing and distributing or attaching to an email.
We've done the hard design work so you can focus on making it your own. These documents also are best in the PDF file format; this is the easiest way both to share them online and to have them printed. Dividing your page into columns is a good way to organize your information and save space on the page.
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